Conceive. Create. Connect.

The ICR Lifestyle Lab specializes in
fully-integrated, culture-buzzing
campaigns
that hot-link brands directly
to their consumers.

No FOMO for FOGO.

How Brazilian steakhouse Fogo de Chão
avoided missing out on the Rio Olympics.

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A gut check
for
Planet Fitness.

Planet Fitness redefines
the “new shape of sexy.”

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Ross is the
boss
for Wingstop.

A green-carpet evening with
Rick Ross for Wingstop.

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A different way
of thinking.
A better way
of working.

Imagine working at the intersection of influencer engagement
and behavioral change. Imagine knowing literally every industry
vertical so well, you can leverage every connection between
them. Imagine having ideas that so seamlessly integrate
traditional, digital, social and experiential media, you can
create a single, unified brand ecosphere.

ENTER THE
ICR LIFESTYLE LAB

Some of the
lovely people we’ve
worked with: